FORTUNE Custom Projects and D&B to Publish Outsourcing; Featuring Groundbreaking D&B Research

MURRAY HILL, N.J. – (BUSINESS WIRE) July 25, 1997 – The Custom Projects Division of FORTUNE magazine and Dun & Bradstreet, two of the business world’s best known publishers, will join forces for the first time to produce Outsourcing: Managing Strategic Partnerships for the Virtual Enterprise, appearing in the September 29, 1997 issue of FORTUNE. The announcement was made here today by P.J. Boatwright, Director of Marketing for FORTUNE and Michael R. Flock, president of Dun & Bradstreet Asia Pacific/ Canada/ Latin America.

With D&B providing the information, the special section will offer case studies and information on how leading-edge companies are using the outsourcing lessons learned” to build competitive advantage worldwide. This joint endeavor will also feature the premier of the D&B Barometer of Global Outsourcing, the first comprehensive measure of global outsourcing.

It is estimated that U.S. companies in 1996 spent between $60 and $100 billion on outsourcing, and that by 2001, the use of outsourcing will more than triple. On the crest of this breaking tidal wave, Outsourcing will also explore the following key topics:

- Outsourcing as today’s fastest growing business strategy – How to manage the new extended enterprise – Selecting the right outsourcing vendor – Which functions should be outsourced – Turning vendor relationships into mutually beneficial partnerships

The emphasis on reducing the size of manufacturing plants and the workforce has led to a virtual enterprise model in which only core competencies are retained in-house and the rest are turned over to outside experts,” said Dr. Marq Ozanne, vice president ” market research and planning for D&B, developer of the D&B Barometer of Global Outsourcing and adjunct professor of business at the University of Connecticut. In today’s increasingly competitive business environment, the winner-takes-all question is no longer ˜To outsource or not to outsource? It’s ˜What and how to outsource? Those that find the answers will be the management stars of today and tomorrow.

Dun & Bradstreet (D&B), a company of The Dun & Bradstreet Corporation (NYSE:DNB), is the world’s leading provider of business-to-business credit, marketing, and purchasing information, and receivable management services. The corporation, which also includes Moody’s Investors Service and Reuben H. Donnelly, is headquartered in Murray Hill, N.J. and employs 16,000 people in 7 countries. For more information about D&B, visit the D&B web site at http://www.dnb.com.

For information about advertising opportunities and text coverage in Outsourcing, contact Lisa Wood of FORTUNE at 505.820.7981 or e-mail her at lisa@fvg.com

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