Over the past several months, numerous business people have asked about the salience of the segmentation approaches offered by a number of companies.  These offerings are generally base upon demographic information available from a variety of sources especially the government census and its projections.  The segments often come with cute names similar to those we have heard over the years like “soccer moms”. Read More...

Have you ever been standing in a line at a “Convenience store” waiting for the clerk to serve a person in front of you wanting to buy lottery tickets or cigarettes or propane? If so, you have not been shopping at a convenience store owned by a customer of Ozanne Analytics. Customer service with rapid entrance and egress is never more important than at a convenience store. Customers are in a hurry whether it be to get their morning coffee or pick up that missing ingredient required at the party that is about to start. Service delay causes dissatisfaction and a search for a satisfying experience some place else. Working with a chain of regional convenience stores in an analysis of their store level data and data about the environment in which each store operates, our analysis showed that there were clear store characteristics related to increased revenue and, even more so, increased profitability. There were the easy answers that most convenience stores discovered years ago that are directly related to ease of entrance and egress: Read More...

Have you ever thought that you were overpaying for a service that you wanted? If so, you may have been purchasing from a supplier who ignored all of the data they possessed on the issue. Here is the story of one business with a lesson. Read More...

For those organizations with a small or youthful analytic staff or a complex project that you may want to repeat, Ozanne Customer Analytics Group offers special educational services. The objective of these special services is to teach your staff analytic techniques and best practices while providing immediate support for that important analysis on which you can afford NO MISTAKES. We provide the initial training to your staff on the techniques that are most useful in performing the analysis you need. Then, we continue to provide support and consultation to you and your staff as the project continues. Read More...

Creating an efficacious event without destroying a budget requires a great deal of knowledge and skill. A major international events’ business faced a difficult problem. Attendance at one of its most important events was declining: it was increasingly difficult to secure the “right” visitors (high impact opinion leaders), and, costs were soaring. Predictably, their partners were becoming more and more angry with the situation. Ozanne Analytics was employed to determine what might be done to help eliminate this problem. Read More...