In June, Netflix announced a price increase and the airwaves erupted in complaints of price gouging. But, this price increase may have been a brilliant, efficient and considerate
form of market withdrawal under certain circumstances. Read More...

We have had inquiries regarding behavioral segmentation – requests for more detailed guidance. The summer has been really busy and I did not want to give your questions short
shrift so I am a bit tardy in responding to your comments. Here are some thoughts regarding the methods that would apply to a hotel chain. Read More...

Over the past several months, numerous business people have asked about the salience of the segmentation approaches offered by a number of companies. These offerings are generally base upon demographic information available from a variety of sources especially the government census and its projections. The segments often come with cute names similar to those we have heard over the years like “soccer moms”. Read More...

Have you ever been standing in a line at a “Convenience store” waiting for the clerk to serve a person in front of you wanting to buy lottery tickets or cigarettes or propane? If so, you have not been shopping at a convenience store owned by a customer of Ozanne Analytics. Customer service with rapid entrance and egress is never more important than at a convenience store. Customers are in a hurry whether it be to get their morning coffee or pick up that missing ingredient required at the party that is about to start. Service delay causes dissatisfaction and a search for a satisfying experience some place else. Working with a chain of regional convenience stores in an analysis of their store level data and data about the environment in which each store operates, our analysis showed that there were clear store characteristics related to increased revenue and, even more so, increased profitability. There were the easy answers that most convenience stores discovered years ago that are directly related to ease of entrance and egress: Read More...

Have you ever thought that you were overpaying for a service that you wanted? If so, you may have been purchasing from a supplier who ignored all of the data they possessed on the issue. Here is the story of one business with a lesson. Read More...