About Us
Biographical Sketch Marq R. Ozanne, Ph.D.
“He is one of a very few business people who can translate quantitative findings into business savvy.”
“Ozanne can distill complex concepts and explain them clearly to business managers.”
Marq R. Ozanne is co-founder of Ozanne Customer Analytics Group a company devoted to and specializing in business strategy, human resources benefits development, and business and marketing research. He holds a Ph.D. in Public Administration and Public Policy, with specialty in statistical applications, from the University of Delaware. He lives in Connecticut in the United States. In the areas of business and strategic planning, he offers his expertise and works with his clients to create the blueprint necessary to improve the business.
Specifically he:
- Addresses the client’s need to better understand how to maximize return through applied strategy;
- Outlines tactics required to improve profitability for the base business;
- Makes it clear how to implement the required strategy; and
- Works with management to implement the solutions. Read More…
He is adept at creating methods for better understanding customers’ needs and in identifying the required changes in marketing programs to meet those needs. He is an expert in assisting clients in securing valuable decision-making information from data already possessed, but underutilized. As an architect of both strategy and its implementation, he works with people at the highest levels of a corporation. Dr. Ozanne’s experience in statistical analysis and in comparative modeling is extensive. His has developed proprietary approaches to some of the toughest business issues such as:
- Customer value assessment – determining precisely how much people are willing to pay for elements of a product or service sometimes even before it is developed;
- Forecasting;
- Modeling using internal customer data and external research data;
- Marketing mix analysis;
- Technological forecasting;
- Business quality auditing; and
- Outsourcing management.
Proprietary products he has developed for Ozanne Analytical Group include:
- Return on eXpense (ROXTM) analysis which utilizes proprietary techniques and a company’s own data to show them how efficiently they are spending their marketing and operation dollars as well as what programs and promotions return in sales.
- The ROX ScorecardTM again uses proprietary approaches and a company’s own data to help the company understand where what customers are most likely to purchase from them and with which customers they are underpenetrated. In addition, it helps direct sales and marketing efforts as well as providing information on which kinds of customers with which to speak regarding new concepts.
Ozanne’s creative thinking and willingness to ask what many would consider unusual questions results in increased profitability for many companies. For example, he has designed and helped implement a unique pricing plan for an industrial product that lead to a 100% plus increase in profitability for a division of a Fortune 500 corporation. In one international business, Dr. Ozanne orchestrated the revitalization of an old product line with new product positioning and enhanced product capabilities. In less than two years, that country’s revenues went from a 25% loss to a 5% profit.
In a team setting, Dr. Ozanne’s stimulating questions, keen analytic skills and demand for quality work drive team members to work at their highest level of competency. It is his way with people, his willingness to listen, and the value he attributes to each team member that brings the best out in each of them. Perhaps this explains his success in creating a new regional marketing organization where none had previously existed. He also had great success in country after county by managing market research, developing new products and positioning teams as each country restructure their business activities to meet increasing competitive pressures. With his leadership, the teams in the various countries became excited about their potential and successfully worked towards their newly defined goals.
He has published articles in the areas of forecasting, new product opportunity assessment and marketing mix assessment. In other areas, he spearheaded the effort to compile information relative to understanding how the courts of the world operate, in order to facilitate collection efforts overseas. He has also developed international statistically driven credit control mechanisms also known as credit scores.
In 1997, Dr. Ozanne developed the internationally respected Barometer of Global Outsourcing which tracks changes in outsourcing activity around the world. Variations of the Barometer have been published each year since 1997 in magazines such as Fortune and Canadian Business. They have been widely cited in publications worldwide.
His extensive work with Europe and Asia in the areas of business strategy, marketing and marketing research allowed him to develop an acceptance of ambiguity required to deal in modern international business. His knowledge and experience base is global rather than uniquely United States.
While working for major corporations, Dr. Ozanne has found time to teach courses at Temple University, University of Delaware, University of Connecticut and Iowa Wesleyan College. He has taught courses in International Business, Research Methods, Statistics, Business Strategy and Marketing.
Before founding his company, he worked for the Dun & Bradstreet Company, The Stanley Works, General Electric and IMS International. In his last assignment at Dun & Bradstreet, Dr. Ozanne was Vice-president and Chief Marketing Officer of the Asia, Pacific, Canada, Latin American Division of the Dun & Bradstreet Corporation. In this capacity, he was responsible for the development of business and marketing strategy as well as its implementation throughout the region. He developed and managed a global marketing organization with members in many locations throughout the Asia, the Pacific Rim and Latin America.
Vivian Weston Ozanne, J.D.
Vivian W. Ozanne is the co-founder and managing director of the parent company of Ozanne Customer Analytics, Enhanced Benefits Associates, LLC. She holds a Doctorate of Jurisprudence (J.D.) from the University of Iowa, College of Law. At Ozanne Customer Analytics, she is responsible for sales and service to customers as well as managing the benefits consulting, legal consulting, specialized research, and information technology portion of the business. Her knowledge of the legal side of enterprise and the impact of the law upon business management brings an unusual benefit to clients in their quest for robust, intellectual rigor. She is totally fluent in Portuguese and also speaks Spanish.
Ms. Ozanne focuses on customized service for her clients. While companies have similar needs, no two are exactly alike. Unlike many others, Ms. Ozanne focuses on the differences as well as the similarities among business problems. Sometimes the best solutions arise from understanding what will not work in order to determine potential successful options. She uses the knowledge gained from all clients rather than to apply “cookie cutter” approach and she stays in tune with the unique issues of her clients to address their particular needs. Read More …
Her legal background allows her to understand special situations in business, government and the judiciary. This knowledge can be especially valuable in helping organizations deal with touchy issues such as developing statistically driven programs ranging from predicting pre-trial release approaches to determining the drivers of customer loyalty.
She has also been involved with product and service development having developed a specialized capability for serving customers. In 1996, Ms. Ozanne perceived that there was an unmet need for flexible benefits programs in top quality, medium and small sized companies.
Prior to her association with Ozanne Customer Analytics Group and Enhanced Benefits Associates, Ms. Ozanne practiced law for over fifteen years. She specialized in estate planning, business law, and corporate bankruptcy. She was an attorney in the Federal Bankruptcy Court system and has practiced law in Iowa, Connecticut and New Jersey. Her legal experience provides a unique perspective in reviewing and addressing the business needs of companies and the intellectual and structural demands facing public, private and voluntary organizations.